Working with Mezza Lebanese Kitchen was one of the most incredible experiences of my professional career. By developing on their existing brand, I helped take the restaurant chain to new heights through strategic marketing. I created their restaurant and franchise websites, directed their first national television commercial, designed menu boards, created trade show materials and much more.

Art of City Building is an annual conference and speaker series that brings experts from all over the world to Halifax, Nova Scotia. Speakers present on various issues such as placemaking, climate crises and inclusion.

After the 2019 conference, I was brought on to create an archive structure for their website and have remained involved with every conference since. Most recently, I have designed some print materials and content for social media.

I had the pleasure of upgrading some aspects of the Horton Ridge website, including design upgrades and an e-commerce section. A social media plan was also created to help the brand attract new customers and increase tour and event bookings.

I became involved with Big Brothers Big Sisters at a very exciting time as the organization was about to be rebranded nationwide. The Annapolis Valley chapter needed help interpreting the new branding before it was released to the public. Some early insight was given through the national identity guide so I could design posters and social media content for their brand launch event. I have been involved ever since, making fundraising materials, including their calendar on a yearl’m looking forward to future events and projects with Big Brothers Big Sisters.

When I started working with Johnny K's Authentic Donairs, the donair had just been named the official food of Halifax. I helped promote Johnny K's by establishing a strong partnership with Ambassatours, including the Harbour Hopper tours. I created tour guide scripts, signage, menus and a promotional campaign to bring hungry tourists and locals to the iconic Pizza Corner.